Guava and NetBooster to form industrial partnership
6 janvier 2009
guava-and-netbooster-to-form-industrial-partnership.pdf
NETBOOSTER (FR0000079683 – ALNBT) and GUAVA (DK0060074144 – GUAVA.CO) announce that they have decided to enter into an industrial and operational partnership cemented by NetBooster taking an 11% stake in Guava.
This strategic move materialises after several month of discussions between the two companies and results from a shared industrial vision by the management of the two groups. The objective of the partnership is to better serve customers as a result of
- Complementary geographical presence providing unparallel coverage in Europe
- Combined access to a pool of over 400 online marketing specialists in 9 countries in Europe
- Deeper and complementary technology tools and technical platform
This partnership and its industrial logic have been cemented by NetBooster’s acquisition of a minority shareholding in Guava via a capital increase. NetBooster has acquired 14 million new shares or 11% of Guava’s capital for EUR 1 million.
Guava and NetBooster are both leading interactive agency with strong market share in Northern Europe (Scandinavia and United Kingdom) in the case of Guava and Southern Europe (France, Italy, Spain) in the case of NetBooster. Both companies offer professional and expert advice across the full spectrum of online marketing including: Online Marketing Consulting, Search Engine Marketing, Media Advisory and Buying, Web Design, Affiliate Marketing Management and CRM Datamining.
“We have been following NetBooster’s activities for a long time and we strongly believe that together our geographical complementarity will allow us to offer our respective clients a very competitive offering across Europe. We expect that our cooperation will yield substantial benefits on both sides”, says Brian Mertz Pedersen, Guava Managing Director and CEO.
Pascal Chevalier, Chairman and CEO of NetBooster ads: “Over the last couple of years, Guava has developed tremendously and has created a strong and valuable position for itself in the Scandinavian and British markets. This industrial partnership will benefit our customers and provides NetBooster with an opportunity to team up with a key player in Northern Europe. Our minority investment cements this industrial strategy and makes us confident that important synergies will materialize during the course of 2009 and 2010”.